Maximizing content value with Verizon Media Control review
There’s an ever-increasing variety of OTT services and platforms for customers to select from, and also the battle for viewer attention is growing more competitive. In a landscape full of brands such as Netflix, Amazon, Hulu, and HBO — not to mention that the rapid rise of Disney+, every OTT brand must accommodate their go-to-market strategy to survive in a market that’s continuously evolving.
To remain relevant, content owners require an advanced and agile video platform which supports an assortment of supply and monetization procedures. A platform that could monetize and curate content in multiple ways across OTT devices, such as cellular and related TVs, and can leverage popular social media and aggregation platforms to mature viewers.
The Verizon Media Platform enables content owners to adapt to the changing marketplace with innovative functionality contained in our Streaming merchandise’s brand new Control feature. Control’s capabilities include a Channel Scheduler for creating live and VOD linear viewing experiences, Syndication Publishing to extend your content reach, along with an upgraded Live Events Dashboard having an incorporated clipping editor for managing and monitoring your live events from one location.
The improved Channel Scheduler provides a UI-driven workflow for monitoring your live streams. It now provides content owners the ability to do more with their VOD library and schedule ad-supported linear viewing experiences to engage audiences and drive more viewing sessions.
Programmers may also use Channel Scheduler to extend the range of their live channels by using Syndication Publishing to reach all the most popular social media platforms, including Facebook, Twitter, Twitch, and YouTube.
Verizon Media’s Control capabilities comprise a Live Events Dashboard, a self-service interface for live event operators to stop and start events, activate advertising breaks, and make clips of this occasion. The dashboard includes a fresh Live Event Markers attribute, which enables operators to tag events of interest during any event, such as scoring breaks or plays at the close of a quarter.
The combination of our Managed Slicer with Control’s abilities, provides live event creators with a virtual control room. These technologies reduce capital costs and make it easy to stand up a live event quickly, schedule and publish channels, and reach a bigger audience via syndication to social platforms without the need for on-premise gear or specialized resources.